Our Brand
The market’s branding has been inspired by the town’s rich heritage of waterways, celebrating its industrial past and vibrant community.
Central to the design is a reference to the two iconic River Weaver swing bridges, symbols of history, strength and connection.
The bridges’ distinctive vertical and diagonal iron girders are cleverly used to form the letter “N” at the heart of the logo, creating a bold and meaningful visual identity that reflects both tradition and progress. Look carefully when you cross the bridges and see the rows of Ns!
The colour palette takes inspiration from the Cheshire countryside, the town’s rivers and shipbuilding which was part of the town’s industrial heritage until recently, as was the ICI plant. This is complemented with reference to Northwich’s more recent history which includes the popular annual Pina Colada festival.